A Multidimensional Practice-Based Framework of Interactive Value Formation

This study seeks to deconstruct the multidimensionality of Interactive Value Formation (IVF) process within complex and prolonged Technology-Based Self-Services (TBSSs). Building on practice theory Service Dominant logic, this framework sheds light complexity practice-based resource integration processes IVF process. The findings demonstrate firstly, how can result in both value co-creation co-destruction secondly, these outcomes are influenced by enactment practices service experience. Finally, demonstrates mediating role consumer intensity as a function effort time during enactment. suggested emphasizes engagement, intersecting between resource-based outcomes, nested nature In doing so, relationship multiple engagement variations loyalty revealed. has implications for managers responsible user experience TBSSs. Directions future research focus further deconstructing multi-dimensionality